Whether one is an avid sneakerhead, fitness enthusiast, or traveler, Black Friday is the perfect time to find deals on all kinds of footwear—from comfortable athleisure shoes to hiking boots. Top brands and retailers hold massive sales during the shopping season, announcing discounts on many of their popular shoes. So, while one waits for Black Friday 2023, here are 10 retailers worth considering this season based on their last year’s shoe deals:

Sneakers
1. Hugo Boss is known for its well-made, durable sneakers. Last year, its Canvas Lace-Up High-Top sneakers, which usually cost over $200, were available for anywhere between $50 and $64 on Amazon. This deal is worth following up on this Black Friday.

2. For those looking for casual sneakers that make for the ideal everyday shoes, Reebok’s Unisex Classic Leather sneaker is the best option on this list. Last Black Friday, Reebok offered over 40% off shoes. For instance, the Classic Leather sneaker, originally priced at $80, sold for $44 at the time.

3. Vans makes comfortable shoes for both men and women. Its Sk8-Hi is a classic in its own right, with the natural-tone checkerboard inserts to the upper reflecting the iconic Vans style. The shoes offer ankle and heel protection against the skateboard surface and feel cozy in the upper and ankle regions. Last year, retailers like Nordstrom carried up to 50% off on select Vans shoes, making everyday casual sneakers from Vans even more affordable.

4. Nigo’s Human Made brand had earlier launched its take on the classic Adidas Stan Smith as part of a capsule collection. Here, the traditional perforated three-stripe design was replaced with Human Made’s trademark red heart. Last year, shoppers were able to get this design at a discount as Adidas offered 40% off on its website.

Boots
5. During the last Black Friday sale, Merrell offered discounts of up to 60% on a selection of men’s and women’s shoes. The Moab 2, one of the best hiking and outdoor shoes, was available at a 40% discount last year. The retailer is worth considering this shopping season for hiking boots.

6. Last year, John Elliott held a Black Friday sale from November 20 to 28 that featured discounts of up to 40% on select products, including limited-edition drops. Shoppers entered daily draws to access elevated clothing and accessories, brand-inspired experiences, and collaborations during the flash sale events that also offered greater savings on purchases of $200 or more. The brand’s sophisticated boots line-up is worth considering this Black Friday.

7. Frye does it all: boots, sandals, platform shoes, and sneakers. It has previously offered up to 50% off on select products, making it a brand worth considering this Black Friday. Known for high-quality materials and luxury products, Frye also offers elegant work shoes and boots. Frye boots are designed more for fashion and elegance. In particular, its men’s Gordon lace-ups and women’s Veronica short boots can be considered this shopping season.

Running shoes
8. During its in-store and online exclusive deals this holiday season, Allbirds typically fills its inventory with the most popular styles and colors, especially with men’s shoes. During the last Black Friday sale, shoppers could get 50% off select running shoes both in-store and online.

9. New Balance’s lifestyle sneakers are often appreciated for the exceptional comfort they offer. The light and breathable design of its classic 827 sneakers, combined with its versatility, make them a worthy investment. These are also vibrant running shoes that offer excellent comfort during workouts. Last Black Friday, New Balance offered up to 40% off on its website. So, one can look for deals on 827 and other running shoes on the brand website and those of top retailers this shopping season.

10. On Black Friday, Zappos offers incredible discounts on shoes from multiple brands. Last year, some of the sneakers carried a starting price of $30, making it a great price point to get comfortable running shoes for both men and women. What’s more? Zappos has previously offered deals on sandals, heels, and loafers during the shopping season. So, one can log on to its official website this shopping season to look for discounts.

Additionally, one can find dress shoes on some of the retailer websites on this list. It is important to make note of the pre-sale prices of shoes one needs before the big sale day. This can help one identify good deals while shopping.